SilverNeedle® Collection is a new portfolio of independently owned and branded boutique hotels and resorts in the Asia-Pacific region, each distinguished by our brand promise:
From intimate retreats embraced by nature to urban havens in the city, our properties are as individual as they are diverse. All enjoy the same consistently high quality of resources and expertise that would be available to any international hotel group. Member hotels benefit from participating in dynamic global sales and marketing programmes as well as the option to engage management and hospitality services provided by the SilverNeedle® Hospitality.
In meeting the ever-growing demand for unique and authentic travel experiences, we invite you to raise your profile and maximise your revenues while celebrating your individuality as a member of the SilverNeedle® Collection.
SilverNeedle® Collection is part of SilverNeedle® Hospitality, an Asian integrated investment, development and management company currently managing over 4,000 keys in the Asia-Pacific region.
From first point of contact through to the hotel stay itself, we have identified six core areas that define the memorable guest journey of experiences delivered by all SilverNeedle® Collection hotels.
As owners ourselves, we recognise the requirements and different business cycles within the independent boutique hotel sector. Flexibility is therefore key to the way we operate. From pre-opening to post-opening and beyond, owners can choose from a selection of operational and management services according to their specific needs, while being connected to our powerful Global Distribution Network (GDS) and booking engine platforms.